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Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Fromm, Jeff, |e author. | |
| 245 | 1 | 0 | |a Marketing to Gen Z : |b the rules for reaching this vast, and very different, generation of influencers / |c Jeff Fromm, Angie Read. |
| 246 | 3 | |a Marketing to Generation Z | |
| 264 | 1 | |a New York : |b AMACOM, |c [2018] | |
| 264 | 4 | |c Ã2018 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books. | |
| 520 | |a Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Young adult consumers |x Attitudes. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Jeunes adultes consommateurs |x Attitudes. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 7 | |a Young adult consumers |x Attitudes |2 fast | |
| 700 | 1 | |a Read, Angie, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Fromm, Jeff. |t Marketing to Gen Z. |d New York : AMACOM, [2018] |z 9780814439272 |w (DLC) 2017038847 |w (OCoLC)1004842864 |
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