Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fromm, Jeff (Autor), Read, Angie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, [2018]
Temas:
Young adult consumers > Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs > Attitudes.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumer behavior
Target marketing
Young adult consumers > Attitudes
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780814439289
0814439284

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