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Great customer experience starts with product management. /
From a customer's standpoint, every interaction with a product or brand is just part of a connected experience. But for many companies, individual touchpoints, channels, and products are often treated as disconnected silos. How can your organization connect and align internal stakeholders aroun...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media,
[2018]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 1 | 0 | |a Great customer experience starts with product management. / |c Matt LeMay. |
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| 264 | 1 | |a Sebastopol, CA : |b O'Reilly Media, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
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| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 22, 2018). | |
| 520 | |a From a customer's standpoint, every interaction with a product or brand is just part of a connected experience. But for many companies, individual touchpoints, channels, and products are often treated as disconnected silos. How can your organization connect and align internal stakeholders around specific goals to provide customers with a positive and consistent experience? In this article, Matt LeMay-author of Product Management in Practice -explains how an effective product manager can make those connections by posing questions that designers and developers, sales and marketing teams, and business analysts don't have the time or inclination to ask. You'll explore how product managers serve as the "voice of the customer" on a product team, making sure that technical and business decisions are informed by customer needs and goals | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Product management. | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
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