Telling the design story : effective and engaging communication /

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"When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Huber, Amy M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2018.
Temas:
Design services > Marketing.
Storytelling.
Business presentations > Methodology.
Services de design > Marketing.
Art de conter.
Présentations (Affaires) > Méthodologie.
DESIGN > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part Part 1: Storytelling in Design: A Primer
  • chapter 1 Human Response to Story
  • chapter 2 Presenter Meet Audience
  • chapter 3 Story Design
  • part Part 2: Modes of Communication
  • chapter 4 Writing for Impact
  • chapter 5 Speaking for Impact
  • chapter 6 Visual Storytelling
  • chapter 7 Storytelling with Information
  • chapter 8 Storytelling with Ideas
  • chapter 9 Storytelling with Video.

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