Cargando…
Social CRM : market research /
Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more pre...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1023436551 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 180215s2018 xx a ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d STF |d OCLCF |d TOH |d MERER |d COO |d OCLCQ |d UOK |d CEF |d KSU |d DEBBG |d WYU |d G3B |d S9I |d C6I |d UAB |d CNCEN |d OCLCQ |d OCLCO |d OCLCQ | ||
| 029 | 1 | |a AU@ |b 000067095127 | |
| 029 | 1 | |a GBVCP |b 1014937167 | |
| 035 | |a (OCoLC)1023436551 | ||
| 037 | |a CL0500000939 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.32 | |
| 082 | 1 | 4 | |a [E] |
| 049 | |a UAMI | ||
| 100 | 1 | |a Finger, Lutz, |e author. | |
| 245 | 1 | 0 | |a Social CRM : |b market research / |c Soumitra Dutta and Lutz Finger. |
| 246 | 3 | |a Social Customer relationship management | |
| 264 | 1 | |a [Place of publication not identified] : |b O'Reilly, |c [2018] | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 13, 2018). | |
| 500 | |a "From Ask, measure, learn by Lutz Finger & Soumitra Dutta"--Cover | ||
| 500 | |a Date of publication from resource description page. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more predictive. But does social media add valuable insight or noise to this process? This lesson examines the potential future for social CRM in business research. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Data Mining | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Customer relations |x Management. |2 fast |0 (OCoLC)fst00885539 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 700 | 1 | |a Dutta, Soumitra, |e author. | |
| 740 | 0 | |a Ask, measure, learn. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781492034681/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||