Social CRM : market research /

Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more pre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Finger, Lutz (Autor), Dutta, Soumitra (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly, [2018]
Temas:
Customer relations > Management.
Consumer behavior.
Data mining.
Social media.
Data Mining
Social Media
Consommateurs > Comportement.
Exploration de données (Informatique)
Médias sociaux.
social media.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more predictive. But does social media add valuable insight or noise to this process? This lesson examines the potential future for social CRM in business research.
Notas:"From Ask, measure, learn by Lutz Finger & Soumitra Dutta"--Cover
Date of publication from resource description page.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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