Not all claps and cheers : humor in business and society relationships /

"Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, hum...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Maon, François (Editor ), Lindgreen, Adam (Editor ), Vanhamme, Joëlle (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2018.
Edición:1 Edition.
Temas:
Wit and humor in business.
Industrial sociology.
Humour dans les affaires.
Sociologie industrielle.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Industrial sociology
Wit and humor in business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword and acknowledgment
  • Humor, business, and society
  • From society to business : humor's use and roles in activist movements
  • From business to society : humor's use and roles in marketing, corporate communications, and public relations
  • Society within business : humor's use and roles in the workplace and organizations
  • Index.

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