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Business models for strategic innovation : cross-functional perspectives /
"This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic I...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York, NY :
Routledge,
2018.
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| Colección: | Annals of business research.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Half Title; Series Information; Title Page; Copyright Page; Contents; List of figures; List of tables; Notes on contributors; Foreword; Acknowledgement; Editorial note; 1 Strategic innovation management: A cross-functional vision to be materialised; Introduction; The definition of innovation and innovation management in business; The significance of cross-functional teams in business innovation; The need for further research on cross-functional business management; Conclusion; References.
- 2 Neuromarketing applications of neuroprosthetic devices: An assessment of neural implants' capacities for gathering data and influencing behaviorIntroduction; An overview of neuromarketing; An overview of neuroprosthetic devices; Classification of neuroprostheses by function; Biocybernetic aspects of neuroprosthetic devices; A framework for analyzing neuroprostheses' neuromarketing applications; First axis: Functional types of neuroprosthetic devices; Second axis: The role of gathering data or influencing behavior; Completing the framework.
- An assessment of neuromarketing applications by neural implant typeSensory neuroprostheses: Assessment of potential neuromarketing applications; Cognitive neuroprostheses: Assessment of potential neuromarketing applications; Motor neuroprostheses: Assessment of potential neuromarketing applications; Conclusion; References; 3 The role of information sharing and communication strategies for improving stakeholder engagement; Introduction; Conceptual and theoretical framework; Stakeholder engagement; Information sharing; Communication strategy; Methodology; Findings; Discussion.
- Final remarks and future lines of researchReferences; 4 Assessing the dynamic of agri-food export trends before and after the EU Eastern Enlargement; Introduction; Literature review; Data and methods; Data; Method; Results and discussion; Bulgaria case study (Group 1); Latvia case study (Group 3); Conclusion; References; 5 How does entrepreneurial orientation influence knowledge exploitation?; Introduction; Theoretical framework; Entrepreneurial orientation; Absorptive capabilities of knowledge exploitation; Hypothesis; Methodology; Setting and data collection; Measures; Results.
- Reliability analysisExploratory factor analysis; Multiple regression analysis; Discussion and conclusion; Theoretical and practical implications; Research limitations; Future lines of research; References; 6 Profitability of the Italian credit cooperative banks; Introduction; Literature review and theoretical background; Methodology; The sample and the data; Research questions and phases of analysis; Findings; Discussion; Conclusions; References; 7 Applying persuasion science in marketing communications: A comparison of marketing communications professionals in Armenia and Greece.