The Power of Product Recommendation Networks /

Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short...

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Detalles Bibliográficos
Autores principales: Kane, Gerald (Autor), Oestreicher-Singer, Gal (Autor), Sundararajan, Arun (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2017.
Edición:1st edition
Temas:
Product management.
Product differentiation.
New products.
Produits commerciaux > Gestion.
Produits commerciaux > Différenciation.
New products
Product differentiation
Product management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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