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Surveying Fundamentals for Business Analysts /
An Easy Approach to Using Surveys to Elicit Requirements! Surveying is an excellent way to elicit requirements, but reliable resources that examine survey methods are hard to find -- until now. Surveying Fundamentals for Business Analysts presents the basics of developing and executing efficient and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berrett-Koehler Publishers,
2009.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Title Page; Copyright; About the Author; Contents; Foreword; Preface; Introduction: Why Surveys?; Types of Surveys; Surveys and Structured Interviews; The Survey Process; Chapter 1: Defining the Objective; Setting Objectives; Determining the Variables and Variations; Chapter 2: Identifying the Group; Stakeholders; The Participants; Selecting Potential Participants; Chapter 3: Writing Questions; Writing Effective Survey Questions; Types of Questions; Open-Ended Questions; Argument Open-Ended Questions; Single-Response Open-Ended Questions; Closed-Ended Questions; Dichotomous Items.
- Multiple-Response ItemsInterval Scales; Ranking-Order Scales; Rating Scales; Checklist for Writing Good Questions; Good Habits for Writing Questions; Chapter 4: Ordering and Laying Out the Survey; Appearance; The Length of the Survey; The Order of the Questions; Combining Questions; Chapter 5: Piloting the Survey; The Pilot; Selecting the Pilot Participants; The Cover Letter for the Pilot; Analyzing the Pilot Results; Chapter 6: Sending Out the Survey and Following Up with Participants; The Importance of the Cover Letter; Sending Out the Survey; Following Up with Participants; Response Rates.
- Chapter 7: Analyzing and Interpreting the ResultsAnalyzing Data from Open-Ended Questions; Analyzing Data from Closed-Ended Questions; Frequency Distribution; Mean; Median; Mode; Range; Chapter 8: Reporting on the Results; Possible Audiences for Survey Results; The Written Report; The Presentation; Formatting the Results; Lists; Pie Charts; Bar Charts and Line Charts; Tables; Appendix A: Checklist for Writing Good Questions; Appendix B: Survey Process Template; Appendix C: Question-Writing Template; Appendix D: Case Study; Defining the Objectives; Identifying the Stakeholders.
- Identifying and Selecting Potential ParticipantsWriting the Survey Questions; Demographic Questions; Questions Related to the First Objective; Questions Related to the Second Objective; Organizing the Survey; The Pilot; Sending Out the Survey; Results: Demographics; Results: The First Objective; Results: The Second Objective; Conclusions; Glossary; Bibliography; Index.