EBay business all-in-one for dummies /

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The author presents readers with a guide that offers one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. Collier provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Collier, Marsha (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2018]
Edición:4th edition.
Colección:--For dummies.
Temas:
eBay (Firm)
eBay Inc.
Internet auctions.
Internet marketing.
New business enterprises > Computer networks.
Vente aux enchères sur Internet.
Marketing sur Internet.
Nouvelles entreprises > Réseaux d'ordinateurs.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Internet auctions
Internet marketing
New business enterprises > Computer networks
Internetauktion
Online-Dienst
Handbooks and manuals
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • eBay Basics. Connecting with up-to-date technology ; Navigating through eBay ; Signing up and getting started ; Understanding eBay transactions ; Checking out a seller and leaving feedback ; Bidding to win ; Completing the transaction ; Participating in the community
  • Essential Tools. Researching on eBay ; Researching collectible prices ; Five-star customer service via personalized communications ; Letting PayPal help you manage the money ; Using eBay's management tools
  • Selling Like a Pro. Be sure your listings make cents ; Understanding the finer points of selling ; Listing items for sale ; Running your business on eBay
  • Sourcing Merchandise. Understanding eRetail marketing ; Sourcing merchandise like a pro ; Profiting by selling for others online ; Sourcing, liquidation, and drop-shipping
  • Presenting Your Items. Your eBay photo studio ; Mastering eBay photography ; Writing listings that sell, and using HTML ; Getting the most from your photos
  • Extending Your Reach. Developing your own web presence ; Marketing tools for your web presence and social media ; Tapping PayPal to expand sales
  • Storing and Shipping. Organizing your product and shipping area ; Shipping without going postal ; Insuring that your package arrives
  • Power Selling on eBay. Going pro with seller hub ; Managing sales with eBay apps and third-party tools ; Attaining PowerSeller and top rated seller status ; Deciding when you need an eBay store
  • Office and Legal. Getting legal with the state and feds ; The necessity of taxes and value of business reports ; Taking care of your finances ; Keeping you and your business secure online ; Networking your home or office
  • Index.

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