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Get to aha! : discover your positioning DNA and dominate your competition /
Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Cunningham, Andrea, |e author. | |
| 245 | 1 | 0 | |a Get to aha! : |b discover your positioning DNA and dominate your competition / |c Andy Cunningham. |
| 246 | 3 | 0 | |a Discover your positioning DNA and dominate your competition |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2018] | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. -- |c Edited summary from book. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Preface -- Part I: The Principles of Positioning -- 1: Great Marketing Starts with Great Positioning -- 2: Core DNA Matters -- 3: Genetic Testing -- The DNA Test -- The Genotype Test -- 4: The Six Cs of Positioning -- 5: Positioning and>Message Architecture -- 6: Activation -- 7: Genetic Engineering -- 8: Cutting-Edge Revolutions -- Part II: Aha! in Action: The Practice of Positioning -- 9: Tile: Delivering Peace of Mind -- 10: BuildingConnected: Cutting Through the Noise -- 11: Addepar: Weapon of Choice | |
| 505 | 8 | |a 12: Synaptics: The Human Interface Revolution -- 13: Retrotope: The Next Big Thing -- 14: OpenGov: Charisma in Action -- Conclusion -- Acknowledgments -- Index | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 776 | 0 | 8 | |i Print version: |a Cunningham, Andrea. |t Get to aha! |d New York : McGraw-Hill Education, [2018] |z 9781260031201 |w (DLC) 2017024948 |w (OCoLC)1007495046 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781260031218/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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