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Get to aha! : discover your positioning DNA and dominate your competition /

Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cunningham, Andrea (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2018]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. --
Notas:Includes index.
Descripción Física:1 online resource (1 volume) : illustrations
ISBN:9781260031218
1260031217