Design, culture, and transformation : design thinking at IBM /

"In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Desi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly Media, 2017.
Temas:
Creative ability in business.
Success in business.
Reengineering (Management)
Organizational change.
Industrial design.
Design.
Créativité dans les affaires.
Succès dans les affaires.
Réingénierie organisationnelle.
Changement organisationnel.
industrial design.
design (discipline)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale."--Resource description page
Notas:Title from resource description page (viewed December 19, 2017).
Descripción Física:1 online resource (1 streaming video file (10 min., 30 sec.))

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