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The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience /
Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Norton, David |q (David William), |e author. | |
| 245 | 1 | 4 | |a The high roller experience : |b how Caesars and other world-class companies are using data to create an unforgettable customer experience / |c David Norton. |
| 246 | 3 | 0 | |a How Caesars and other world-class companies are using data to create an unforgettable customer experience |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. -- |c Edited summary from book. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 6 | |a Profil des consommateurs. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a Consumer profiling. |2 fast |0 (OCoLC)fst00876357 | |
| 650 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 776 | 0 | 8 | |i Print version: |a Norton, David (David William). |t High roller experience. |d New York : McGraw-Hill Education, [2018] |z 9781259862953 |w (DLC) 2017027994 |w (OCoLC)1000297925 |
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