The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience /

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Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Norton, David (David William) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2018]
Temas:
Customer relations.
Consumer profiling.
Customer loyalty.
Profil des consommateurs.
Consommateurs > Fidélité.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781259862960
1259862968

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