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The Business Model Book : Design, build and adapt business ideas that thrive /
Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business mo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, United Kingdom :
Pearson Education Limited,
2017.
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| Edición: | First edition. |
| Colección: | Brilliant Business
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part 1: The truth about business models 1. Business models in practice 2. A brief history of business models 3. There are no magic bullets Part 2: Business model architecture 4. Looking at your raw materials 5. Collecting and connecting your stakeholders
- Customers, users, suppliers, purchasers, competitors 6. Solid structure
- creating and capturing value in business models 7. Crafting compelling stories- the power of business model narratives 8. The business model life cycle Part 3: Business model change and innovation 9. When business models fail 10. Change and adaptation, Innovation and disruption 11. Back to the beginning Resources developed throughout the book:
- 25 brilliant business model tips
- 12 brilliant examples to highlight specific business model elements, designs, or innovations.
- Links to online resources, including free online business model design sites; Links to short third-party videos covering specific business model topics.