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A data-driven approach to customer relationships : a case study of Nedbank's data practices in South Africa /
South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
[2016]
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| Colección: | Data & Analytics case study series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Winig, Laura, |e author. | |
| 245 | 1 | 2 | |a A data-driven approach to customer relationships : |b a case study of Nedbank's data practices in South Africa / |c by Laura Winig. |
| 264 | 1 | |a [Cambridge, Massachusetts] : |b MIT Sloan Management Review, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Data & Analytics case study series | |
| 588 | 0 | |a Online resource; title from cover (viewed December 6, 2017). | |
| 500 | |a "Case study." | ||
| 500 | |a "Reprint #58270"--Copyright page | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 610 | 2 | 0 | |a Nedbank. |
| 610 | 2 | 7 | |a Nedbank |2 fast |
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 650 | 0 | |a Quantitative research. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Management |x Data processing. | |
| 650 | 2 | |a Data Mining | |
| 650 | 6 | |a Recherche quantitative. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 7 | |a Customer relations |x Management |x Data processing |2 fast | |
| 650 | 7 | |a Data mining |2 fast | |
| 650 | 7 | |a Management |x Data processing |2 fast | |
| 650 | 7 | |a Quantitative research |2 fast | |
| 830 | 0 | |a Data & Analytics case study series. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT58232/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT58270/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||