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Why design thinking in business needs a rethink : to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kupp, Martin (Autor), Anderson, Jamie (Autor), Reckhenrich, Jörg (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Kupp, Martin,  |e author. 
245 1 0 |a Why design thinking in business needs a rethink :  |b to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses /  |c Martin Kupp, Jamie Anderson, Jörg Reckhenrich. 
264 1 |a [Cambridge, Massachusetts] :  |b MIT Sloan Management Review,  |c 2017. 
300 |a 1 online resource (1 volume) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from cover (Safari, viewed December 5, 2017). 
500 |a "Reprint #59113." 
504 |a Includes bibliographical references. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business planning. 
650 0 |a Strategic planning. 
650 0 |a Technological innovations. 
650 6 |a Planification stratégique. 
650 6 |a Innovations. 
650 7 |a Business planning.  |2 fast  |0 (OCoLC)fst00842819 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
650 7 |a Technological innovations.  |2 fast  |0 (OCoLC)fst01145002 
700 1 |a Anderson, Jamie,  |e author. 
700 1 |a Reckhenrich, Jörg,  |e author. 
773 0 |t MIT Sloan management review  |g Vol. 59, no. 1 (Fall 2017) 
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