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Do good : embracing brand citizenship to fuel both purpose and profit /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Thompson, Anne Bahr (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York, NY : AMACOM, [2018]
Temas:	Social responsibility of business. Citizenship. Corporate image. Branding (Marketing) Entreprises > Responsabilité sociale. Entreprises > Image. Stratégie de marque. corporate image. branding. Citizenship Corporate image Social responsibility of business
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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