Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Port, Michael, 1970- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, [2017]
Edición:Third edition, revised and expanded.
Temas:
Selling.
Marketing.
Strategic planning.
Vente.
Planification stratégique.
selling.
marketing.
Marketing
Selling
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Your foundation
  • The red velvet rope policy
  • Why people buy what you're selling
  • Develop a personal brand
  • How to talk about what you do
  • Building trust and credibility
  • Becoming a likable expert in your field
  • The book yourself solid sales cycle process
  • The book yourself solid keep-in-touch strategy
  • The power of information products
  • Simple selling and perfect pricing
  • Perfect pricing
  • Super simple selling
  • The book yourself solid six core self-promotion strategies
  • The book yourself solid networking strategy
  • The book yourself solid direct outreach strategy
  • The book yourself solid referral strategy
  • The book yourself solid speaking strategy
  • The book yourself solid writing strategy
  • The book yourself solid web strategy
  • Designing your website
  • Getting visitors to your website
  • Building your social media platform
  • Final thoughts
  • References
  • How to reach michael port
  • About the author
  • Index.

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