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Business research methods /

"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bajpai, Naval, 1971- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Uttar Pradesh, India : Pearson, [2018]
Edición:Second edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)

MARC

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049 |a UAMI 
100 1 |a Bajpai, Naval,  |d 1971-  |e author. 
245 1 0 |a Business research methods /  |c Naval Bajpai. 
250 |a Second edition. 
264 1 |a Uttar Pradesh, India :  |b Pearson,  |c [2018] 
264 4 |c Ã2018 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (viewed October 25, 2017). 
504 |a Includes bibliographical references. 
520 |a "Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis." 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Management  |x Research. 
650 0 |a Business  |x Research. 
650 6 |a Affaires  |x Recherche. 
650 7 |a Business  |x Research.  |2 fast  |0 (OCoLC)fst00842371 
650 7 |a Management  |x Research.  |2 fast  |0 (OCoLC)fst01007221 
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