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Marketing management : Indian cases /
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Noida, India :
Pearson India Education Services,
[2018]
|
| Edición: | First impression. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1006894391 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 171020s2018 ii a ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d UMI |d OCLCF |d OCLCA |d UAB |d OCLCQ |d CZL |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9789352861859 | ||
| 020 | |a 935286185X | ||
| 035 | |a (OCoLC)1006894391 | ||
| 037 | |a CL0500000904 |b Safari Books Online | ||
| 043 | |a a-ii--- | ||
| 050 | 4 | |a HF5415.13 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Aggarwal, Ashita, |e author. | |
| 245 | 1 | 0 | |a Marketing management : |b Indian cases / |c contributors, Ashita Aggarwal [and nine others]. |
| 250 | |a First impression. | ||
| 264 | 1 | |a Noida, India : |b Pearson India Education Services, |c [2018] | |
| 264 | 4 | |c Ã2018 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from cover (Safari, viewed October 18, 2017). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |z India |x Management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |z Inde |x Gestion. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 651 | 7 | |a India |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9789352861859/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||