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Grow your global markets : a handbook for successful market entry /
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering fore...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[United States] :
Apress,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Contents
- About the Author
- Preface
- Acknowledgments
- Introduction
- Part I: Introducing Growth in Global Markets
- Chapter 1: Growth in Global Markets
- The Benefits of Global Market Growth
- The Benefits of Economic Growth
- Environmental Forces That Make International Business Different
- Chapter 2: Determining Your Role in Global Markets
- Consider the Profit Potential of International Expansion
- Step 1. Estimate Future Revenue
- Step 2. Estimate Your Variable Costs
- Step 3. Estimate Your Fixed Costs
- Step 4. Calculate Your Gross Profit MarginRules and Regulations to Consider Before Getting Started
- Exporting
- Contracts for the Sale of Goods
- Global Growth Plans and Strategies
- Exporting
- Turn-key Projects
- Licensing
- Franchising
- Contract Manufacturing
- Joint Venture
- Wholly Owned Subsidiary
- Global Growth and Organization Design
- Part II: Identifying Your Target Marketand Finding Customers
- Chapter 3: Look at Global Marketing
- Understanding Types of Markets
- Identifying Your Target Market
- Global Marketing: Leveraging Product Development Strategy That Lands International CustomersPricing Your Products and Services
- Promoting Your Products and Services
- Advertising
- Public Relations
- Personal Selling
- Direct Marketing
- Positioning
- Finding Your Global Customers
- Hereâ#x80;#x99;s a Quick Way to Understand Distribution and Carve Out a Strategy
- Chapter 4: Researching Global Markets
- Emerging Markets
- Africa
- Brazil
- Chile
- Peru
- Canada and Mexico
- Germany
- Poland
- Asia
- Chapter 5: Making Contacts and Finding CustomersU. S. Government Sources
- State and Local Government Sources
- Non-Government Sources
- Part III: Negotiating Around the World
- Chapter 6: What Makes Global Negotiations Different
- Develop Cultural Awareness before Negotiating
- Communicating in the Global Marketplace
- Chapter 7: Doing Business Around the World
- Doing Business with North Americans
- North American Languages and Demographics
- Doing Business with South Americans
- South American Languages and Demographics
- Doing Business with Asians and OceaniaAsian/Oceania Language and Demographics
- Selected Pacific Basin Countries
- Doing Business with Europeans
- European Languages and Demographics
- Western Europe
- Central Europe
- Northern Europe
- Southeastern Europe
- East Europe/Eurasia
- Doing Business with Middle Easterners
- Middle East Languages and Demographics
- Doing Business with Africans
- African Languages and Demographics
- West Africa
- West Central Africa
- North Africa
- East Africa
- Southern Africa