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Killing marketing : how innovative businesses are turning marketing cost into profit /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction
- Killing marketing
- Return on audience
- Media marketing
- The revenue model
- The media marketing savings model
- First steps on the road to killing marketing
- The one media model
- Today: the beginning
- What now: lessons learned along the transformation
- The future of marketing.