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OR_on1004966455 |
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OCoLC |
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170929s2018 nyua ob 001 0 eng d |
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| 020 |
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|a 9781260026436
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|a 1260026434
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|z 9781260026429
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|b 000071518543
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|a (OCoLC)1004966455
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|b Safari Books Online
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|a HF5415.13
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Pulizzi, Joe,
|e author.
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| 245 |
1 |
0 |
|a Killing marketing :
|b how innovative businesses are turning marketing cost into profit /
|c Joe Pulizzi and Robert Rose.
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| 264 |
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1 |
|a New York :
|b McGraw-Hill,
|c [2018]
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| 264 |
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4 |
|c Ã2018
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| 300 |
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
|
| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 (OCoLC)fst01010209
|
| 700 |
1 |
|
|a Rose, Robert,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Pulizzi, Joe.
|t Killing marketing.
|d New York : McGraw-Hill, 2018
|z 9781260026429
|w (DLC) 2017027999
|w (OCoLC)986236434
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781260026436/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 994 |
|
|
|a 92
|b IZTAP
|
