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Lean customer development : building products your customers will buy /
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media,
[2017]
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| Colección: | Lean series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Alvarez, Cindy, |e author. | |
| 245 | 1 | 0 | |a Lean customer development : |b building products your customers will buy / |c Cindy Alvarez. |
| 264 | 1 | |a Sebastopol, CA : |b O'Reilly Media, |c [2017] | |
| 264 | 4 | |c Ã2017 | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Why you need customer development -- Where should I start? -- Who should I be talking to? -- What should I be learning? -- Get out of the building -- What does a validated hypothesis look like? -- What kind of minimum viable product should I build? -- How does customer development work when you already have customers? -- On-going customer development. | |
| 520 | 8 | |a How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. |b How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customers behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products | |
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| 650 | 7 | |a New products |2 fast | |
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