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New channels of music distribution : a complete guide to music distribution, music business, promotions, and selling music /
"With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 008 | 170809s2018 nyua ob 001 0 eng d | ||
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| 019 | |a 1260356801 | ||
| 020 | |a 9781317300724 | ||
| 020 | |a 1317300726 | ||
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| 020 | |a 1315648342 |q (electronic bk.) | ||
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| 020 | |z 1138124192 | ||
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| 082 | 0 | 4 | |a 384 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Brae, C. Michael, |e author. | |
| 245 | 1 | 0 | |a New channels of music distribution : |b a complete guide to music distribution, music business, promotions, and selling music / |c C. Michael Brae. |
| 264 | 1 | |a New York, NY : |b Routledge, |c 2018. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a "A Focal Press book"--Cover | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Machine generated contents note: 1. Music Industry Study and Facts -- Music Lifestyle -- Today's Celebrity Culture -- Mobile Music -- Downloading and Streaming -- Musical Merchandising -- Advertising Is OK -- Evaluating Your Fans, Artists and Overall Brand -- Current Trend Predictions in Today's Music Market -- TV Trends -- Longer Hours -- Airtime Availability -- Coverage -- New Trends/Platforms of Music Video Promotion -- YouTube (the Ultimate Video Promotion Platform) -- YouTube Statistics -- Promotional Strategies of Music Videos -- 2. Music Copyright, Publishing and Licensing -- Copyright -- Music Publishing -- What Music Publishers Do -- Performing Rights Organizations -- The Business of Music Licensing -- Music Licensing Company Listing -- 3. Manufacturing Processes, Systems, Product Platforms and Music Production -- Manufacturing Processes -- Press on Demand -- Digital Download Cards -- Product Platforms -- Music Video: Pre-and Post-Production. | |
| 505 | 0 | |a Note continued: Understanding the Entire Production Process -- MVPA -- 4. Types of Distributors and Indie Distribution Associations -- Distribution Platforms -- (Major) Independent Distributors -- Independent Distributors -- One-Stop Distributors -- Rack Jobbers -- Exporters -- Digital Distribution -- Independent Distribution Associations -- 5. Distribution Processes -- Music Distribution Process -- Returns -- Pricing -- Distribution Payment Terms -- Protect Yourself -- Invoicing -- Request for Return -- Getting Started -- Distributors and Promotion -- Doing Business With a Distributor -- Collection -- 6. Distribution Resources -- Catalogs and Databases -- Commercial Radio/College/Internet Tracking Services -- How to Get a UPC Number for Your Product -- ISRC -- 7. Alternative Selling and Total Exposure -- Cutouts, Repackaging -- Mail Order -- Placing Ads -- Branding the Music -- Adding Corporate Sponsorship Support -- 8. Internet Marketing. | |
| 505 | 0 | |a Note continued: Managing Your Online Social Reputation -- Online Music Distribution Services -- Email Campaigns -- Blogging -- (New) Online Marketing Tools -- Newsgroups -- Creating Your Own Music Website -- Search Engines and Optimization -- 9. Radio -- Break It Down -- The Importance of Radio Airplay -- Industry Trades -- Billboard -- FMQB -- Hits Daily Double -- College Music Journal -- Radio Promo (The New Trend) -- Radio Touring Support -- Promotional Delivery Trends -- Best Time of the Year to Push Radio -- College Radio Promo Campaigns -- Internet Radio -- Satellite Radio -- 10. Promotional Campaigns and Planning -- Touring and Booking Agents -- Show Sales -- Fan Clubs -- Mailing Campaign Follow-Ups -- Club Promotion -- Campaign Management -- Advertising -- 11.Company Structure -- Understanding the Right Company Structure -- Corporate Advantages -- Advantages and Disadvantages of Sole Proprietorships -- Advantages of a Limited Liability Company (LLC). | |
| 505 | 0 | |a Note continued: Advantages and Disadvantages of General Partnerships -- Advantages and Disadvantages of S Corporations -- Advantages and Disadvantages of C Corporations -- Advantages and Disadvantages of Nonprofit Corporations -- Obtaining Your Corporation EIN Number -- Dun & Bradstreet -- Build Your Company "Paydex" -- 12. Record Label Organization -- Chief Executive Officer -- President -- Legal Department -- Marketing Department -- Marketing Objectives -- Sales and Distribution -- Retail Co-op Advertising -- Alternate Distribution Outlets -- Artist and Repertoire (A & R) -- Promotion -- Online Marketing -- Online Promotion -- Social Networking -- Creative Production -- Manufacturing -- Media Relations -- Publicity Department -- Corporate Sponsorship Department -- Business Affairs Administration -- Artist Development -- Merchandising Department -- Creative Services -- 13. International Markets -- International Music Records Popular in Japanese Marketplace. | |
| 505 | 0 | |a Note continued: Global Consumers Are Buying More Online -- Connected Commerce: Bridging Digital With the In-Store Experience -- Who Is Shopping Online? -- Understanding International Environments -- Conclusion. | |
| 520 | |a "With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more."--Publisher's description | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Music trade. | |
| 650 | 6 | |a Musique |x Industrie. | |
| 650 | 7 | |a Music trade |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Brae, C. Michael. |t New channels of music distribution. |d New York ; London : Routledge, 2016 |z 9781138124196 |w (DLC) 2016008129 |w (OCoLC)941139963 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781317300724/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a YBP Library Services |b YANK |n 14723160 | ||
| 938 | |a YBP Library Services |b YANK |n 14868098 | ||
| 994 | |a 92 |b IZTAP | ||