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The financial advisor's success manual : how to structure and grow your financial services practice /

The tools and techniques you need to be a top-producing financial advisor. How do you become a million-dollar producer, boost client satisfaction, and dramatically expand your business? The Financial Advisor's Success Manual provides the answers to these all-important questions -- along with th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Leo, David I. (Autor), Cmiel, Craig (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2018]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Machine generated contents note: ch. 1 Develop Your Differentiation Strategy
  • What Is Your Value?
  • What Is Your Differentiation?
  • Action Summary Develop Your Differentiation Strategy
  • Sample Unique Value Proposition
  • ch. 2 Formal Book Segmentation
  • Why Analyze Your Book of Business?
  • Value of Determining Your 80/20
  • How Segmentation Is Done
  • Action Summary Formal Book Segmentation
  • ch. 3 Client Loyalty Process
  • Asset Growth Starts with Client Retention
  • Value of High-Quality Client Service
  • Getting Your Client to "Completely Satisfied"
  • Your Intake Process
  • Your Financial Planning Process
  • Your Risk Management Process
  • Your Investment Planning Process
  • Your Client Loyalty or Client Service Process
  • Value of Continuing Improvement in Client Loyalty
  • Kano Model
  • Future of Delight
  • Action Summary The Client Loyalty Process
  • ch. 4 But What's the Cost of Loyalty?
  • Managing Your High-Quality Proactive Client Service System ... It's About Time and Money
  • Primary FA Business Activities
  • Client Contact Plan
  • Contact Workload in Volume
  • Contact Workload in Time
  • Additional Client Service Time Commitments
  • Next Steps
  • Additional Guidance
  • Action Summary What's the Cost of Loyalty?
  • ch. 5 Your Intake Process
  • Meeting One Discovery
  • Meeting Two Detailed Discussion of Financial and Related Status
  • Meeting Three Detailed Discussion of the Prospect's Game Plan
  • Action Summary Your Intake Process
  • ch. 6 Your Client Planning and Review Process
  • Client Planning and Review Meeting Process
  • Additional Topics: General Monthly Check-in Call Discussion Topics
  • Action Summary Your Client Planning and Review Process
  • ch. 7 Your Business Plan
  • Prelude
  • Purpose of Your Business Plan
  • Business Plan
  • Developing Your Value Proposition
  • Business Foundations
  • Goal Planning
  • Focus Areas: Marketing and Sales Strategies and Tactics
  • Focus Areas: Service Strategies and Tactics
  • Focus Area: Operations
  • Model Week/Time Blocking
  • Action Summary Your Business Plan
  • ch. 8 Metrics: Daily Game Plan
  • Qualitative Approach
  • Quantitative Approach
  • Daily Time Log
  • Six Most Important Things
  • Action Summary Metrics: Daily Game Plan
  • ch. 9 Business Development
  • Introduction to Business Development
  • Client Introductions for Business Development
  • Client Acquisition Through Introductions
  • Using the Principle of "Aided Recall" at Review Meetings
  • Introductions from Clients Using the Linkedln Approach to Client Acquisition
  • Summary: Keys to "Client Engagement"
  • COI Marketing Strategy for Client Acquisition
  • Book of Life for Client Acquisition
  • Niche Marketing for Client Acquisition
  • Additional Marketing and Sales Approaches for Business Development
  • Action Summary Business Development
  • ch. 10 Benefits of Implementation
  • Action Summary The Benefits of Implementation.