Cargando…
The customer-driven playbook : converting customer feedback into successful products /
"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process tha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media, Inc.,
[2017]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn991595798 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 170626t20172017caua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d IDEBK |d EBLCP |d YDX |d UMI |d MERER |d TEFOD |d WAU |d OCLCF |d STF |d OCLCQ |d TOH |d OCL |d GO3 |d VT2 |d UOK |d CEF |d KSU |d WYU |d C6I |d ZCU |d UAB |d UKAHL |d OCLCQ |d OCLCO |d NZAUC |d OCLCQ |d INARC |d OCLCQ |d OCLCO | ||
| 019 | |a 991754990 |a 993258502 | ||
| 020 | |a 9781491981245 |q (electronic book) | ||
| 020 | |a 1491981245 |q (electronic book) | ||
| 020 | |a 9781491981221 |q (electronic book) | ||
| 020 | |a 1491981229 |q (electronic book) | ||
| 020 | |z 9781491981276 |q (paperback) | ||
| 020 | |z 149198127X |q (paperback) | ||
| 029 | 1 | |a GBVCP |b 100486082X | |
| 035 | |a (OCoLC)991595798 |z (OCoLC)991754990 |z (OCoLC)993258502 | ||
| 037 | |a CL0500000874 |b Safari Books Online | ||
| 037 | |a D9DE9EF8-0A70-4AE4-B241-219762D3FE7D |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.153 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.575 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lowdermilk, Travis, |e author. | |
| 245 | 1 | 4 | |a The customer-driven playbook : |b converting customer feedback into successful products / |c Travis Lowdermilk and Jessica Rich. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Sebastopol, CA : |b O'Reilly Media, Inc., |c [2017] | |
| 264 | 4 | |c Ã2017 | |
| 300 | |a 1 online resource (235 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. The hypothesis progression framework and the customer-driven cadence -- 2. Formulating -- 3. Experimenting -- 4. Sensemaking -- 5. The customer -- 6. The problem -- 7. The concept -- 8. The feature -- 9. Using the playbooks -- 10. The customer playbook -- 11. The problem playbook -- 12. The concept playbook -- 13. The feature playbook. | |
| 520 | |a "Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ; Conduct experiments to create a continual cadence of learning ; Derive patterns and meaning from the feedback you've collected from customers ; Improve your confidence when making strategic business and product decisions ; Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks ; Improve customer satisfaction by creating a consistent feedback loop"--Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Production management. | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Production |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Production management |2 fast | |
| 700 | 1 | |a Rich, Jessica, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Lowdermilk, Travis. |t Customer-driven playbook. |b First edition. |d Sebastopol, CA : O'Reilly Media, Inc., [2017] |z 9781491981276 |w (OCoLC)967525314 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781491981269/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n customerdrivenpl0000lowd | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32972212 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32906488 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4882581 | ||
| 938 | |a EBSCOhost |b EBSC |n 1539586 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis38398254 | ||
| 938 | |a YBP Library Services |b YANK |n 14655479 | ||
| 994 | |a 92 |b IZTAP | ||