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The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- What is native advertising?
- Native advertising: where it began, where it's going
- When is native advertising ok and when is it not ok?
- Disclosures, compliance, and legal issues
- How journalists are adapting
- A look at brands that have gone native
- Consumer reaction
- Best practices and recommendations.