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The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Smith, Mike, |d 1966- |e author. | |
| 245 | 1 | 4 | |a The native advertising advantage : |b build authentic content that revolutionizes digital marketing and drives revenue growth / |c Mike Smith. |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Online-Marketing |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Smith, Mike, 1966- |t Native advertising advantage. |d New York : McGraw-Hill Education, [2017] |z 9781259835681 |w (DLC) 2017000886 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781259835698/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6256598 | ||
| 938 | |a EBSCOhost |b EBSC |n 2687314 | ||
| 938 | |a YBP Library Services |b YANK |n 16842267 | ||
| 994 | |a 92 |b IZTAP | ||