The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /

Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Mike, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2017]
Temas:
Internet advertising.
Internet marketing.
Publicité sur Internet.
Marketing sur Internet.
Internet advertising
Internet marketing
Online-Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781259835698
1259835693
1259835685
9781259835681

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