Extraordinary PR, ordinary budget : a strategy guide /

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Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Farmer, Jennifer R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland : Berrett-Koehler Publishers, 2017.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author.

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