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Extraordinary PR, ordinary budget : a strategy guide /
Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland :
Berrett-Koehler Publishers,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Farmer, Jennifer R. | |
| 245 | 1 | 0 | |a Extraordinary PR, ordinary budget : |b a strategy guide / |c Jennifer R. Farmer. |
| 260 | |a Oakland : |b Berrett-Koehler Publishers, |c 2017. | ||
| 300 | |a 1 online resource (xvi, 164 pages) : |b illustrations | ||
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| 505 | 0 | |a Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author. | |
| 520 | |a Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. -- |c Edited summary from book. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Public relations. | |
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| 776 | 0 | 8 | |i Print version: |a Farmer, Jennifer R. |t Extraordinary PR, Ordinary Budget : A Strategy Guide. |d Oakland : Berrett-Koehler Publishers, ©2017 |
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