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Extraordinary PR, ordinary budget : a strategy guide /
Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland :
Berrett-Koehler Publishers,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. -- |
|---|---|
| Descripción Física: | 1 online resource (xvi, 164 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781626569942 1626569940 9781626569959 1626569959 |