The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /

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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nelson, Tara-Nicholle (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, California : Berrett-Koehler Publishers, Inc., 2017.
Temas:
Consumer satisfaction.
Marketing.
Consommateurs > Satisfaction.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Prologue : thirty years of transformation
  • Introduction : how to transcend the transactional
  • Meet the transformational consumer
  • Removing resistance and triggering progress
  • The hero's journey of your transformational consumer
  • Your call to adventure
  • Rethink what you sell
  • Rethink your customer
  • Rethink your marketing
  • Rethink your competition
  • Rethink your culture
  • Conclusion: transcendence : the natural state of things
  • The transformational consumer self-assessment : what do you need to rethink first?
  • Acknowledgements
  • About the author.

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