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The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland, California :
Berrett-Koehler Publishers, Inc.,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |