The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /

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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nelson, Tara-Nicholle (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, California : Berrett-Koehler Publishers, Inc., 2017.
Temas:
Consumer satisfaction.
Marketing.
Consommateurs > Satisfaction.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Descripción Física:1 online resource (xi, 160 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:1626568847
9781626568846
9781626568853
1626568855

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