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User experience mapping : get closer to your users and create better products for them /

Understand your users, gain strategic insights, and make your product development more efficient with user experience mappingAbout This Book* Detailed guidance on the major types of User Experience Maps.* Learn to gain strategic insights and improve communication with stakeholders .* Get an idea on...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Szabo, Peter W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Birmingham, UK : Packt Publishing, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover ; Copyright; Credits; About the Author; About the Reviewer; www.PacktPub.com; Customer Feedback; Table of Contents; Preface; Chapter 1: How Will UX Mapping Change Your (Users') Life? ; Getting started with User Experience Mapping; Why did the requirements document fail?; How to jump-start mapping?; Visualizing
  • what the cat wants you to know; Creating a backlog for a cat-sitter; Pen and paper are all you need€- but adding color makes the maps great; Drawing the diagram€; Cats of the digital age use a computer; Summary.
  • Chapter 2: User Story Map
  • Requirements by Collaboration and Sticky Notes Why should you create user story maps?; Just tell the story; How to tell a story?; The audience€; Start with€action; Simplify€; Tell the story of your passion; The grocery surplus webshop; The opportunity to scratch your own itch; How to create a user story; User story templates€; The Three Rs or the€Connextra€format; Five Ws; Lean Startup; Kaizen-UX template; INVEST
  • the characteristics of a good user story; I for independent; N for negotiable; V for valuable; E for estimable; S for small; T for testable; Epics.
  • Breaking down epics into good user stories3 Cs
  • the€process to turn stories into reality; Card; Conversation; The power of four amigos; Confirmation; The narrative flow; Events (tasks); Milestones (activities); The user story map on the wall; Creating user story maps digitally; Creating a new board; Adding cards to your board; Summary; Chapter 3: Journey Map
  • Understand Your Users ; F2P FPS (an example from the gaming industry); Personas; 3i: How to create personas; Investigating€(potential) users; Interviews; Existing user database and analytics; Surveys€; Social media.
  • Identifying€behavior likelihoodImagining€the characters; The primary persona; HAL 9000 will not use your app; Creating persona documents with Smaply; Creating a journey map with Smaply; Task models; Creating the task model in Adobe Illustrator€; Milestones (stages); The origin story; Milestones of a task model; Evaluations; Creating an evaluation diagram; The finished task model; Designing the user journey; Interactions; Summary; Chapter 4: Wireflows
  • Plan Your Product ; The customer support chatbot; Wireframes; Wireframes and color; Low-fidelity versus high-fidelity wireframes.
  • Lo-fi wireframesHi-fi wireframes; Wireframing with Balsamiq Mockups; Beyond the first wireframe; Creating symbols ; The after chat survey; Creating the wireflow; Wireflow Improvement Workshop (WIW); Why should you run a WIW?; Running a WIW; Summary; Chapter 5: Remote and Lab Tests for Map Creation ; Samsung's 2017 redesign; Test objectives; The amigos run user tests; Lab, remote, and guerrilla testing; Lab testing; Remote testing; Guerrilla testing; Why run both lab and remote testing; Rapid Iterative Testing and Evaluation (RITE); How to test Samsung UK?; How many test users?