Bricks to clicks : why some brands will thrive in e-commerce and others won't /

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Feinleib, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Apress, [2017]
Temas:
Electronic commerce.
Business planning.
Public relations.
Internet marketing.
Branding (Marketing)
Public Relations
Marketing sur Internet.
Stratégie de marque.
Relations publiques.
Commerce électronique.
branding.
public relations.
Sales & marketing.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: Transforming the Organization
  • Chapter 2: Regaining Control
  • Chapter 3: First Insight, Then Action
  • Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge)
  • Chapter 5: Activate Your Brand Content
  • Chapter 6: Using the Master Catalog
  • Chapter 7: The Retailer Challenge (And Opportunity)
  • Chapter 8: The eCommerce Flywheel
  • Chapter 9: From Bricks to Clicks to Omnichannel
  • Chapter 10: Glossary.

Ejemplares similares