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The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility /

"It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profita...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Martin, Gail, 1962- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wayne, N.J. : Career Press, [2017]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The essential social media marketing handbook :  |b a new roadmap for maximizing your brand, influence, and credibility /  |c Gail Z. Martin. 
246 3 0 |a Social media marketing handbook 
264 1 |a Wayne, N.J. :  |b Career Press,  |c [2017] 
264 4 |c Ã2017 
300 |a 1 online resource 
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520 |a "It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world -- and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before -- online video, web audio, teleseminars, and more -- plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential."--  |c Provided by publisher. 
520 |a "In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from digital title page (viewed on September 29, 2017). 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Social media  |x Marketing. 
650 0 |a Social marketing. 
650 6 |a Marketing social. 
650 7 |a BUSINESS & ECONOMICS  |x E-Commerce  |x Internet Marketing.  |2 bisacsh 
650 7 |a Social marketing.  |2 fast  |0 (OCoLC)fst01122635 
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