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Marketing to millennials for dummies /
Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley and Sons,
2017.
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| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Padveen, Corey, |e author. | |
| 245 | 1 | 0 | |a Marketing to millennials for dummies / |c by Corey Padveen. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley and Sons, |c 2017. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed May 31, 2017). | |
| 505 | 0 | |a Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Getting Started with Marketing to Millennials; Chapter 1 Getting to Know Millennials; Discovering Why Millennials Matter; There is power in numbers; Millennials influence the economy; They're a connected generation; Leveraging Millennial Influence; Identifying key influencers; Nurturing relationships; Meeting Millennials Where They Are; Communication; Sharing; Decision-making; Chapter 2 Creating a Modern View of Millennials. | |
| 505 | 8 | |a Understanding the Marketer's Perception of MillennialsExamining standard definitions that marketers use; Reviewing what marketers get right; Looking at what marketers get wrong; Recognizing common flaws in marketing campaigns; Finding the roots of the most common mistakes; The Millennial Mindset; Defining the Millennial; Identifying preferred Millennial media; Grasping the importance of relationships; Chapter 3 Creating Your Target Audience; Considering These Questions; What are your objectives by media type?; What does your ideal Millennial audience member look like? | |
| 505 | 8 | |a How will the customer journey connect across various media?How do you prioritize target demographics and psychographics?; Can you define some of the segmented audience pocket umbrella categories right away?; Engaging Audiences on Different Media; Traditional media; New media; Running an Interest-Identification Audience Analysis; Using the Facebook Insights tool; Analyzing your analysis; Creating Segmented Audience Pockets; Identifying target audiences within your owned media; Categorizing target audiences within online public forums; Finding Millennials for brand awareness targeting. | |
| 505 | 8 | |a Part 2 Creating Your Millennial Marketing StrategyChapter 4 Using Data to Build a Strategy; Recognizing the Value of Data; Raw data; Cooked data; Social media user data; Customer lifetime engagement data; Brand profile data; Visualized data; Big data; Small data; Competitive data; Transactional data; Pinpointing Key Indicators in Your Data; Outliers; Peaks and valleys; Correlations; Industry trends; Waste; Using Your Data as the Foundation of Your Strategy; Identifying Data Sources; Data from your owned media; Data from social media; Data from public channels. | |
| 505 | 8 | |a Analyzing Your Data on a Regular BasisChapter 5 Connecting with Millennials on Traditional Media; Taking Advantage of Television (With or Without the Budget); Looking at Millennial TV viewing habits; Reaching viewers with the second screen; Using Twitter TV targeting to reach Millennials; Targeting Millennials with Print Media; Reaching Millennials in magazines; Connecting with Millennials through the use of newspapers; The case for investing in print media; The case for abandoning print media; Incorporating Email into Your Strategy; Creating messages specifically for email. | |
| 520 | |a Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. -- |c Edited summary from book. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Young adult consumers |x Attitudes. | |
| 650 | 0 | |a Generation Y |x Attitudes. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Jeunes adultes consommateurs |x Attitudes. | |
| 650 | 6 | |a Génération Internet |x Attitudes. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Target marketing. |2 fast |0 (OCoLC)fst01143138 | |
| 650 | 7 | |a Young adult consumers |x Attitudes. |2 fast |0 (OCoLC)fst01183068 | |
| 776 | 0 | 8 | |i Print version: |a Padveen, Corey. |t Marketing to millennials for dummies. |d Indianapolis, [Indiana] : John Wiley & Sons, Inc., ©2017 |h xvi, 336 pages |k --For dummies. |z 9781119369042 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119369042/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00716641 | ||
| 938 | |a YBP Library Services |b YANK |n 14294314 | ||
| 994 | |a 92 |b IZTAP | ||