Marketing to millennials for dummies /

Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Padveen, Corey (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley and Sons, 2017.
Colección:--For dummies.
Temas:
Young adult consumers > Attitudes.
Generation Y > Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs > Attitudes.
Génération Internet > Attitudes.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --
Descripción Física:1 online resource.
Bibliografía:Includes bibliographical references and index.
ISBN:9781119369028
1119369029
9781119369059
1119369053

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