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Personal branding for entrepreneurial journalists and creative professionals /
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ab...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Kelly, Sara, |d 1970- |e author. | |
| 245 | 1 | 0 | |a Personal branding for entrepreneurial journalists and creative professionals / |c Sara Kelly. |
| 264 | 1 | |a New York : |b Routledge, |c 2017. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed May 3, 2017). | |
| 505 | 0 | |a 1. The changing employment marketplace -- 2. What is creativity? -- 3. How brands began -- 4. Brand you -- 5. What's your story? -- 6. Naming rites -- 7. Creatives need content -- 8. You are an influencer -- 9. Check your skill sets -- 10. Time for a tune-up -- 11. Manage your time. | |
| 520 | |a Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Journalism |x Vocational guidance. | |
| 650 | 0 | |a Reporters and reporting |x Vocational guidance. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Journalisme |x Orientation professionnelle. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Journalism. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Journalism |x Vocational guidance |2 fast | |
| 650 | 7 | |a Reporters and reporting |x Vocational guidance |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Kelly, Sara, 1970- |t Personal branding for entrepreneurial journalists and creative professionals. |d New York : Routledge, 2017 |z 9781138218475 |z 1138218472 |w (OCoLC)975362510 |
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