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Why can't we have more than one digital strategy? /
A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they needed to choose one option over the other.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Posner, Bruce, |e author. | |
| 245 | 1 | 0 | |a Why can't we have more than one digital strategy? / |c reported by Bruce Posner. |
| 246 | 3 | |a Why cannot we have more than one digital strategy? | |
| 264 | 1 | |a [Cambridge, Massachusetts] : |b MIT Sloan Management Review, |c 2017. | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 588 | |a Description based on online resource; title from cover (Safari, viewed April 24, 2017). | ||
| 500 | |a "Reprint #58336." | ||
| 506 | |a Access restricted to subscribing institutions. | ||
| 520 | |a A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they needed to choose one option over the other. | ||
| 542 | |f Copyright © 2017 MIT Sloan Management Review |g 2017 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Information technology |x Management. | |
| 650 | 0 | |a Business planning. | |
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| 773 | 0 | |a MIT Sloan management review |g Vol. 58, no. 3 (Spring 2017) | |
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