The corporate media toolkit : advanced techniques for producers, writers and directors /

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: DiZazzo, Raymond (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York and London : Routledge, Taylor & Francis Group, 2017.
Temas:
Video recordings > Production and direction.
Industrial television.
Industrial television > Authorship.
Vidéo > Production et réalisation.
Télévision industrielle.
PERFORMING ARTS > Television > Direction & Production.
Industrial television
Industrial television > Authorship
Video recordings > Production and direction
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: A Cut Above; B-Roll: A Subtle Difference; A Director's Command; The Power of Subtlety and Nuance
  • Chapter 2: Sensibilities; Empathy: The Key Ingredient; Other Influences
  • Chapter 3: Program Inception: The Needs Analysis; POTS? Say What?; Design: The Program Needs Analysis; What the PNA Provides; Content Caution; The Initial Client Meeting
  • Chapter 4: The Script; The Scriptwriter; Beware the Influence of Ego and Status; The Script.
  • Approval by Committee Saved by a Single Point of Contact; And Finally ...
  • Chapter 5: Preproduction; The Virtual Walkthrough; Critical Choices; Client Handling in Preproduction; Working with the Producer
  • Chapter 6: Talent; Role-Play Actors: Yes or No?; Number One and ... One; Talent Times Three; The Voice-Over Option
  • Chapter 7: Directing Actors on Location or in the Studio; Tradition Versus Corporate; The Director as Protector; Employee "Actors"; Executives; Executives on Teleprompter; So ...
  • Chapter 8: Production; The Director's Role; Prep: The Key.
  • Real World Versus Absolute Perfection; Quick Tips; Collaborating with the Crew
  • Chapter 9: Postproduction; The Editor's Role; From Pieces to a Whole; Fix It in Post?; Recognizing Performance Credibility; Clients and Producers: Pick Your Battles with Great Care; Cuts Only or "the Works"?
  • Chapter 10: Approvals and Client Meetings; Return of the PNA; Dealing with Client Changes; Leave Your Ego at the Door
  • Chapter 11: Signing Off ... for Now; A Bit of Parting Advice
  • Appendix 1 Shoot Breakdown in 4 Steps; Appendix 2 Elements Breakdown; Index.

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