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The corporate media toolkit : advanced techniques for producers, writers and directors /
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York and London :
Routledge, Taylor & Francis Group,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a DiZazzo, Raymond, |e author. | |
| 245 | 1 | 4 | |a The corporate media toolkit : |b advanced techniques for producers, writers and directors / |c Ray DiZazzo. |
| 264 | 1 | |a New York and London : |b Routledge, Taylor & Francis Group, |c 2017. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1: A Cut Above; B-Roll: A Subtle Difference; A Director's Command; The Power of Subtlety and Nuance -- Chapter 2: Sensibilities; Empathy: The Key Ingredient; Other Influences -- Chapter 3: Program Inception: The Needs Analysis; POTS? Say What?; Design: The Program Needs Analysis; What the PNA Provides; Content Caution; The Initial Client Meeting -- Chapter 4: The Script; The Scriptwriter; Beware the Influence of Ego and Status; The Script. | |
| 505 | 8 | |a Approval by Committee Saved by a Single Point of Contact; And Finally ... -- Chapter 5: Preproduction; The Virtual Walkthrough; Critical Choices; Client Handling in Preproduction; Working with the Producer -- Chapter 6: Talent; Role-Play Actors: Yes or No?; Number One and ... One; Talent Times Three; The Voice-Over Option -- Chapter 7: Directing Actors on Location or in the Studio; Tradition Versus Corporate; The Director as Protector; Employee "Actors"; Executives; Executives on Teleprompter; So ... -- Chapter 8: Production; The Director's Role; Prep: The Key. | |
| 505 | 8 | |a Real World Versus Absolute Perfection; Quick Tips; Collaborating with the Crew -- Chapter 9: Postproduction; The Editor's Role; From Pieces to a Whole; Fix It in Post?; Recognizing Performance Credibility; Clients and Producers: Pick Your Battles with Great Care; Cuts Only or "the Works"? -- Chapter 10: Approvals and Client Meetings; Return of the PNA; Dealing with Client Changes; Leave Your Ego at the Door -- Chapter 11: Signing Off ... for Now; A Bit of Parting Advice -- Appendix 1 Shoot Breakdown in 4 Steps; Appendix 2 Elements Breakdown; Index. | |
| 520 | |a This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction--author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Video recordings |x Production and direction. | |
| 650 | 0 | |a Industrial television. | |
| 650 | 0 | |a Industrial television |x Authorship. | |
| 650 | 6 | |a Vidéo |x Production et réalisation. | |
| 650 | 6 | |a Télévision industrielle. | |
| 650 | 7 | |a PERFORMING ARTS |x Television |x Direction & Production. |2 bisacsh | |
| 650 | 7 | |a Industrial television |2 fast | |
| 650 | 7 | |a Industrial television |x Authorship |2 fast | |
| 650 | 7 | |a Video recordings |x Production and direction |2 fast | |
| 776 | 0 | 8 | |i Print version: |a DiZazzo, Raymond. |t Corporate media toolkit. |d New York and London : Routledge, 2017 |z 9780415787789 |w (DLC) 2017001575 |
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