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Business writing for dummies /
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2017]
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| Edición: | Second edition. |
| Colección: | Learning made easy.
--For dummies. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You.
- Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care.
- Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style.
- Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit.
- Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems.