Cargando…
Business writing for dummies /
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2017]
|
| Edición: | Second edition. |
| Colección: | Learning made easy.
--For dummies. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn981912228 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 170407s2017 nju o 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d YDX |d N$T |d EBLCP |d TEFOD |d OCLCF |d UMI |d TOH |d MERUC |d HCO |d CEF |d KSU |d PLS |d OCLCQ |d UAB |d OCLCQ |d OCLCO |d NZAUC |d OCLCQ | ||
| 019 | |a 982097130 |a 982144302 |a 982155754 |a 984829486 |a 988728647 | ||
| 020 | |a 9781119369011 |q (electronic bk.) | ||
| 020 | |a 1119369010 |q (electronic bk.) | ||
| 020 | |a 9781119369035 |q (electronic bk.) | ||
| 020 | |a 1119369037 |q (electronic bk.) | ||
| 020 | |z 9781119369004 | ||
| 020 | |z 1119369002 | ||
| 029 | 1 | |a AU@ |b 000062539728 | |
| 029 | 1 | |a GBVCP |b 1004858949 | |
| 029 | 1 | |a AU@ |b 000060799085 | |
| 035 | |a (OCoLC)981912228 |z (OCoLC)982097130 |z (OCoLC)982144302 |z (OCoLC)982155754 |z (OCoLC)984829486 |z (OCoLC)988728647 | ||
| 037 | |a F39A7F92-DA11-4CDD-89AC-B69FB78421F4 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5718.3 |b .C3647 2017 | |
| 072 | 7 | |a LAN |x 005000 |2 bisacsh | |
| 072 | 7 | |a LAN |x 015000 |2 bisacsh | |
| 072 | 7 | |a REF |x 026000 |2 bisacsh | |
| 082 | 0 | 4 | |a 808.06665 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Canavor, Natalie, |d 1942- |e author. | |
| 245 | 1 | 0 | |a Business writing for dummies / |c by Natalie Canavor. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Learning made easy | |
| 490 | 1 | |a --For dummies | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed April 12, 2017). | |
| 505 | 0 | |a Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You. | |
| 505 | 8 | |a Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care. | |
| 505 | 8 | |a Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style. | |
| 505 | 8 | |a Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit. | |
| 505 | 8 | |a Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems. | |
| 520 | |a Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers?the people you communicate with at work?are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without?and Business Writing For Dummies makes it easy! | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Business communication. | |
| 650 | 6 | |a Style commercial. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Composition & Creative Writing. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Rhetoric. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x Writing Skills. |2 bisacsh | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 | |
| 650 | 7 | |a Business writing. |2 fast |0 (OCoLC)fst00842936 | |
| 776 | 0 | 8 | |i Print version: |z 1119369002 |z 9781119369004 |w (OCoLC)960088581 |
| 830 | 0 | |a Learning made easy. | |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119369004/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1498698 | ||
| 938 | |a YBP Library Services |b YANK |n 13960420 | ||
| 938 | |a YBP Library Services |b YANK |n 13967607 | ||
| 994 | |a 92 |b IZTAP | ||